According to us, search engine optimization is the foundation on which a well performing website is built. By optimizing your website, both search engines and visitors will have a perfect understanding of what your website is about.
Not entirely sure? These 6 reasons will convince you of the importance of SEO.
SEO – your guarantee for the best possible website
Search engines prefer websites that comply with the most important technical requirements. If your website or e-commerce shop provides users with relevant and consistent storytelling, it’ll become an industry-standard in no time. In most cases, high-ranking websites are both user-friendly and easily accessible. Mobile-friendly web design, high page speed, added security (SSL/TLS), a clear navigation menu, coherent and relevant content are all driving factors behind a well-performing website.
Online advertising – All day, every day
Your website never gets tired, never calls in sick and will always be ready to sell. When looking at it that way, your website is actually your best employee. It doesn’t matter what time of day it is, your website will always welcome potential customers with open arms.
SEO enhances brand trust
A direct consequence of an optimized website is increased visibility for relevant keywords. Since visitors encounter your brand on a regular basis, they will be more inclined to buy your products or employ your services.
Reach your potential customers at the right time
Google processes 3.6 million searches worldwide every minute. It shouldn’t come as a surprise that you can reach a lot of potential customers in this way. However, your customer doesn’t purchase products or services out of the blue. We can distinguish three clear stages. Targeted messages are of the utmost importance! Awareness is the first distinguishable phase. Your potential customer is searching for ideas or inspiration. In this phase he uses general searches like “ranking higher in Google”. Next up the Consideration stage. In this phase your customer is looking for in-depth information and employs search terms like “what is SEO”. Finally, he reaches the third and final phase, the decision stage. In this phase, your customer is looking for a solution and uses exact keywords like “SEO agency Antwerp”.
Ecommerce is on the rise. In the first 6 months of 2018, Belgians spent 5.29 billion euros on online purchases. An increase of 8% compared to 2017. It should be clear that a well-optimized website gives you a competitive edge.
You don’t have to take our word for it. We’ll provide you with detailed reporting on your SEO campaign performance.