Write compelling content to increase the chance of your target audience interacting with it. The more compelling your content, the more likely you audience is to share, like or interact with it. Increased visibility is a direct result of increased interaction.
Images, movie clips and articles perform better than plain text. A social media feed is packed with information. Therefor it’s important to stand out. Humor, discounts or questions are perfect examples of ways to increase customer engagement.
When you finish creating your content, the time has come to decide on the timing of your Social Media posts. Don’t share all of your content on the same day. Instead, spread your posts over an entire week. Consider the optimal time of day to share your content. The timing for a B2B Social Media strategy is completely different from a B2C campaign.