What is the role of an SEO expert and what does that have to do with a professional website?
Why Bring in an SEO Expert?
Before we dive into the different reasons for bringing in an SEO expert, we’ll give you a rundown of what exactly it is they do. As you may already know, is search engine optimisation the foundation of a highly-visible website. An optimised website will rank higher in Google search results and draw in more visitors, resulting in more valuable leads. An SEO expert uses various tools and in-depth knowledge to optimise your website for visitors and Google. Because a good website, is a website that was built for people, not just for search engines.
Right, you know have a picture of what an SEO expert does all day. But why can’t you just do that yourself? SEO is a long-term marketing strategy that requires a certain level of expertise. Search engines like Google become smarter and smarter every day, and regularly change the rules. Being able to accurately predict changes and react appropriately requires a lot of time and detailed knowledge. And you will most likely want to invest that time and effort in your actual business. With an SEO expert at your side, you can do just that.
Technical Expertise
An experienced SEO expert has broad technical knowledge about the workings of a website. Each part of a website has its own role to play in optimisation, from the basic HTML code, to encryption keys, and page speed. An SEO expert performs technical optimisations on your website that contribute to your rising rankings in search results.
Keyword Research
Comprehensive keyword research is an essential first step in search engine optimisation. A step that no SEO expert should ever skip. Randomly picking out keywords to use on your website will cost you time and effort, without actually achieving anything in the end. Through keyword research, an SEO expert identifies those keywords that are most important to your business, and are relevant to your search engine optimisation.
Content Optimisation
One of the characteristics of high-performing websites is that they regularly update their content. Things like the number of words, active voice, and punctuation are obviously very important for the readability of a text, but they also impact search engine optimisation. An SEO expert writes content that is search engine-friendly, and appeals to visitors. Creating good content that does both takes time, so, you can save that time for something else by bringing in an SEO expert for content creation.
Regular Updates
SEO is an ongoing process that is subject to change. A strategy that worked perfectly well five years ago, will most likely no longer achieve the same results. Which is exactly why optimising again and again takes so much time. Time that you may not even have. So, bring in an SEO expert to handle your search engine optimisation for guaranteed high rankings in search results.
SEO and the Importance of a Professional Website
Okay, you now know what an SEO expert does all day and why you need them for your website to stay near the top of SERPs, but what has all that got to do with getting a new, professional website? These days, anyone can build a nice-looking website with just a few clicks. With (free) content management systems like Wix or Shopify, you’ll have your new company website up and running in a couple of hours. And, (mostly) free at that. So why would you then still hire an expert to build and optimise a professional website?
Optimisation
Alas, making your website look nice doesn’t mean it is then also optimised for search engines or users. Something that we see often in DIY websites, is missed SEO opportunities. Your website will most likely show up when you google the name, but that is not even the bare minimum of optimisation. A company name is unique and easy to recognise, like ‘Applic Group’, but most people use broader keywords in their queries, like ‘online marketing agency’, or ‘SEO expert’. SEO aims to make your website to people using those, relevant, keywords, even if they don’t know your company name.
Website Customisation
A (free) CMS, like Wix or Shopify is often rather restrictive for users with basic packages. Important website elements like theme or page management, are often not or barely customisable. Add to that the low page speed of most free websites, and limited capacity of high-quality images or videos, and you get bad user experience, which is an important SEO factor. And on top of all that, you usually don’t have access to any user data or statistics, seriously hindering online growth.
Hiring an SEO Expert to Rank Higher in Google
An SEO expert makes your website achieve higher rankings in Google, which attracts more visitors and results in more leads. SEO is a long and complicated process, taking up a lot of time and effort, but it is also key to your online visibility. As experienced SEO experts, we’ll happily manage your search engine optimisation.
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