Keyword Research

The most important step in any SEO- and SEA-strategy is keyword research. Only by performing an in-depth analysis, will you know which keywords your target audience uses and are relevant to include in your campaign. A few examples of good tools for keyword research are Ubersuggest, AnswerThePublic, Ahrefs Keywords Generator, Google Ads Keyword Planner, Semrush Keyword Magic Tool, Moz Keyword Planner, and Google Trends.