Privacy Policy
Last updated: 13/04/2026
Effective date: 13/04/2026
1. About this privacy policy
Applic Group BV attaches great importance to your privacy. In this privacy policy, we explain which personal data we process when you use our website, why we do so, with whom we share data, how long we retain it and which rights you have.
This privacy policy applies to the use of our website and the services offered via the website.
Data controller
Applic Group BV
Draakstraat 37
2000 Antwerp
VAT: BE 0849.964.874
T: 03 663 84 99
E: info@applicgroup.com
Contact person for privacy matters
Joel Franssen
2. Which data we may process
Depending on how you use the website, we may process the following categories of personal data:
- Contact and content data that you fill in yourself (e.g. name, email address, telephone number, message content).
- Technical data that automatically accompany your visit (e.g. IP address, browser and device information, page URL, referrer). This may contain personal data.
- Cookie/consent data (e.g. your cookie preferences).
- Advertising and conversion data (e.g. a conversion event “contact request”) when you accept marketing cookies (see §7.4).
3. Why we process data (purposes)
We process personal data only when there is a purpose and legal basis for doing so, for example:
- Contact and follow-up of questions/requests that you submit yourself.
- Security and prevention of abuse (e.g. spam detection on forms).
- Website analysis to improve the website (e.g. via Fathom, see §7.3).
- Advertising and conversion measurement (e.g. Google Ads, see §7.4) – only if you give consent for this via the cookie banner.
4. Legal bases
Depending on the purpose, we rely on one or more of these legal bases:
- Consent (e.g. marketing cookies/advertising measurement).
- Necessary for the performance of an agreement or pre-contractual steps (e.g. handling your request).
- Legitimate interest (e.g. basic security of the website), whereby we always perform a balancing test.
5. With whom we share data
We do not sell your personal data. We only share data when this is necessary for the functioning of the website or our services, and preferably with parties acting as processors on our behalf (with appropriate agreements).
Which parties these are exactly depends on the modules active on this site (see §7).
6. Retention periods
We do not retain personal data longer than necessary for the purpose for which it was collected, taking into account legal retention obligations.
Guidelines (may vary per site):
- Contact requests: as long as necessary for follow-up, and afterwards a maximum of 24 months for administrative follow-up.
- Technical/security logs: typically 6 months.
- Analytics (Fathom): We retain aggregated/analytics data for up to 36 months to analyse trends and seasonal effects.
- Advertising measurement (Google Ads): We retain data for up to 24 months to analyse trends.
7. Modules
7.1 Web hosting and email (Combell)
We use web hosting and email services from Combell. Combell processes personal data in the context of hosting, security and technical service provision. Combell does not use data for its own purposes, except where necessary for providing and securing their services.
7.2 Consent management (CookieYes)
We use CookieYes to register and apply your cookie preferences. CookieYes helps us to activate cookies and (marketing) tags only when you have given consent for this. You can always adjust your preferences via the cookie settings on the website.
7.3 Analytics (Fathom)
We use Fathom Analytics to gain insight into the use of the website (e.g. pages that are visited, general origin). This analysis helps us to improve the website.
Note: the concrete cookie/tracking settings depend on your Fathom configuration (self-hosted or via Fathom, cookieless or not). If necessary, refer here to the Cookie Policy where the technical details are described.
7.4 Advertising and conversion measurement (Google Ads + Google Tag Manager + Consent Mode)
We may use Google Ads to display advertisements and to measure which actions visitors perform on the website (for example a contact request). For this purpose, tags may be loaded via Google Tag Manager.
Consent:
This advertising and conversion measurement only takes place after you have accepted marketing cookies/consent via the cookie banner.
7.5 Protection against spam and abuse (Cloudflare Turnstile)
To protect our forms and website against spam, abuse and automated bots, we use Cloudflare Turnstile, a service of Cloudflare, Inc.
Turnstile checks whether an interaction on our website originates from a human and not from an automated system. For this purpose, certain technical data may be processed, such as:
- IP address
- browser and device characteristics
- interaction data with the website
This data may be processed by Cloudflare in order to perform the security check. Turnstile does not use tracking cookies for advertising or marketing purposes.
The processing takes place on the basis of our legitimate interest in protecting our website and forms against spam, abuse and automated attacks.
More information about how Cloudflare processes personal data can be found in Cloudflare’s privacy policy:
https://www.cloudflare.com/privacypolicy/
7.6 Contact forms
When you fill in a form, we process the data you enter (e.g. name, email, telephone, message) to handle your request and to contact you.
8. Cookies
What are cookies?
How do we use cookies?
Types of cookies we use
Manage cookie preferences
You can modify your cookie settings at any time by clicking the ‘Consent Preferences’ button above. This allows you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer different methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
Cookie Policy generated by CookieYes
9. International transfers (outside the EEA)
Some service providers (e.g. Google) may process data outside the European Economic Area. In that case, we ensure appropriate safeguards.
10. Your rights
- to access your data;
- to correct your data;
- to have your data deleted (where possible);
- to restrict processing;
- to object to certain processing;
- to withdraw your consent;
- to request data portability (where applicable);
- to lodge a complaint with the supervisory authority.
You can exercise your rights via:
info@applicgroup.com.
Complaint: you can also lodge a complaint with the Belgian supervisory authority (Data Protection Authority).
11. Security
We take reasonable technical and organisational measures to protect personal data. No system is 100% secure; therefore, we cannot guarantee absolute security.
12. Changes to this privacy policy
We may amend this privacy policy. The most recent version is always available on this page with the date of last modification.
13. Contact
Applic Group BV
Draakstraat 37
2000 Antwerp
VAT: BE 0849.964.874
T: 03 663 84 99
Contact person for privacy matters
Joel Franssen