GEO
Optimised for AI & generative search
Result-Oriented – Long-Lasting – Measurable
What is GEO?
GEO, also known as Generative Engine Optimisation, is an emerging development in online visibility, that builds upon SEO. Where traditional SEO focuses on search engines like Googe, GEO focuses on generative engines and AI tools such as ChatGPT, Gemini and Perplexity. GEO involves enriching your content so that generative AI systems recognise your company, mention it and recommend it in their responses. By adapting your content and structure accordingly, you increase the likelihood that AI will use you as a source.
We are convinced GEO is an important addition to your SEO strategy. AI search engines are gaining popularity fast. GEO presents a unique opportunity to further enhance your online visibility and reach your potential clients in new ways.
Detailed – Accessible – Realistic
Our Services
Our tried and true, flexible methods achieve measurable results, catered to your business’ wants and needs.
GEO AI entity hygiene
Your brand represented across the web as a single, clear, and cohesive entity.
GEO optimised structured data
Content enriched with structural data, helping AI systems better understand the meaning and purpose of your website.
GEO knowledge extraction
Valuable content with a unique approach. Providing complete answers, positioning your company as an expert in your field.
High-Performing – Correct – Stable
Why is GEO Important?
Do you want people to discover your company online? GEO is becoming increasingly more important as search behaviour is evolving rapidly. More people are asking questions directly in AI tools, rather than browsing through multiple web pages. LLM’s provide them with summarised answers.
This creates an opportunity for your website. To ensure AI systems can ‘understand’ what your company is about, we enrich your content with structured data. By getting mentioned in AI responses, you can tap into potential clients on a whole new level.
In-Depth – High-Quality – Constant
How Does That Work, Generative Engine Optimisation?
You now know what GEO is and why it is becoming more important, but how does it actually work? As SEO, online marketing agencies use a wide range of strategies, techniques, and insights for GEO to ensure that your brand, website, or content is mentioned in AI-driven search results and generative systems.
For GEO, it is important your content is well-structured and enriched in such a way AI systems like LLM-chatbots and generative search engines understand and use your information to formulate their responses. GEO entails optimising your content as well as the underlying code.
Well-structured, high-quality content lays the foundation. This includes clear answers to users’ questions, in-depth articles, and logically structured webpages. Copywriting for GEO therefore focuses on content that is not only easy for people to read, but also easy for AI models to interpret.
In addition, the invisible part also plays a key role. Structured data, clear entities, internal links, and strong topical expertise help AI systems better understand your website and company. Optimising crawlability, loading speeds and other technical aspects are key differentiating factors. Recent SEO updates (E-A-T and E-E-A-T) emphasize Expertise, Experience, Authoritativeness, and Trustworthiness. AI systems rely on these same concepts. Therefor building a uniform brand entity is more important than ever before.
Just like SEO, we start every GEO project with a thorough analysis of how AI systems currently interpret your brand and content. Based on these insights, we develop a strategy to strengthen your visibility in generative search engines.
Solid guidance for SEO, a no-nonsense approach and honest optimisation that delivers good results.
Els Vermeulen
Reliable – Experienced – Careful
Outsourcing GEO to an Expert
Developing a strong GEO strategy takes time and requires expertise. A good GEO specialist analyses how generative models process and interpret information. The goal is to optimise your website to ensure it is clear, reliable, and easy for AI tools to understand. Monitoring performance and adjusting the strategy based on the results are key. Our experts combine extensive SEO experience, and a thorough understanding of content to improve your change of getting mentioned in AI responses. Get in touch, and we’ll explore the possibilities for your website together.