GEO

Optimised for AI & generative search

Result-Oriented – Long-Lasting – Measurable

What is GEO?

GEO, also known as Generative Engine Optimisation, is an emerging development in online visibility, that builds upon SEO. Where traditional SEO focuses on search engines like Googe and Bing, GEO focuses on generative search engines and AI tools such as ChatGPT, Gemini, Claude and Perplexity.

GEO includes enriching your content, website and brand identity so that generative AI systems recognise, understand and use your business as a source in their responses. By adapting your content and structure accordingly, you increase the chances of potential costumers discovering your business through AI-driven searches.

People are increasingly using AI as a search engine, which makes GEO ever more important as a complement to SEO. GEO offers a unique opportunity to further enhance your online visibility and be discovered in new ways.

Detailed – Accessible – Realistic

Our Services

Our tried and flexible methods achieve measurable results, catered to your business’ wants and needs.

AI Entity Hygiene

Your brand is recognised across the web as a single, clear and consistent entity. We analyse how AI systems interpret your business today and ensure that your brand is presented in the same way everywhere.

Optimised Structured Data

Your content is being enriched with structured data and a schema markup, so that AI systems can better understand what your website is about, what you offer and where your expertise lies.

Knowledge Extraction

We provide in-depth content that addresses the questions of your target audience. We build knowledge clusters and expertise pages that help both users and AI systems to recognise your business as a specialist.

High-Performing – Correct – Stable

Why is GEO Important?

Do you want people to discover your company online? If so, GEO is becoming increasingly important. User’s search behaviour is evolving rapidly. More people are asking their questions directly to an AI tool such as ChatGPT or Gemini, rather than browsing multiple web pages. LLMs provide them with concise, summarised answers.

Take, for example, questions such as “What is the best marketing agency in Antwerp?”. AI systems formulate answers based on reliable sources; with GEO, we increase the likelihood of your company being included in these answers. This not only boosts your visibility, but also your authority within your field.

In-Depth – High-Quality – Constant

Generative Engine Optimisation – How Does It Work?

Now you know what GEO is and why it is becoming more important. But how does it actually work? Just as with SEO, online marketing agencies also use a wide range of strategies, techniques, and insights for GEO to ensure that your brand, website, or content appears in AI-driven search results.

For GEO, it is important that your content is structured and enriched in such a way that AI tools understand your information and use it to formulate their responses. GEO entails optimising your content as well as the underlying code. This means that we look not only at keywords and rankings (the visible part), but also at how AI-systems interpret knowledge, establish links between topics and select reliable sources (the invisible part).

In the visible part, the focus lies on clear, well-structured content with strong substance. The text must be easy to interpret for both humans and AI models. Examples include FAQs, knowledge articles, in-depth landing pages and content that answers specific questions from users.

By the invisible part, we mean factors such as authority, source citations and brand consistency, which are playing an increasingly important role in AI Search. Structured data, a clear brand identity, internal links, and strong topical expertise help AI systems to better understand your website and company. Technical aspects such as crawlabity and page load speed also make a difference.

Recent SEO updates (E-A-T and E-E-A-T) emphasise Expertise, Experience, Authoritativeness, and Trustworthiness. AI systems rely on these same concepts to decide what information is trustworthy enough to use in their answers. That is why they are more important than ever.

To be concrete: with GEO, we start by conducting a thorough analysis of how AI systems currently interpret your brand and content. Based on these insights, we develop a strategy to strengthen your visibility in generative search engines.

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Solid guidance for SEO, a no-nonsense approach and honest optimisation that delivers good results.

Els Vermeulen

Reliable – Experienced – Careful

Outsourcing GEO to a Specialist

Developing a strong GEO strategy takes time and requires expertise. A good GEO specialist analyses how generative models process information and optimises your content so that it is clear, reliable, and easy for AI tools to understand. He then monitors how your brand is appearing on AI platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews, and continuously refines the strategy based on new insights.

Need a smart GEO strategy? Our experts combine their experience in SEO, content and AI to make your brand visible in the responses from generative search engines. In this way, we’re not only building greater online visibility today, but also a strong position within the search engines of tomorrow.

Contact us for a free consultation. Together, we’ll explore the possibilities for your website.

FAQ

Generative Engine Optimisation or GEO involves optimising your website and content for AI-powered search engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. The aim is to ensure that AI systems recognise, understand and use your information as a source when generating answers to user’s questions.

SEO, or Search Engine Optimisation, strives to achieve higher rankings in traditional search engines such as Google and Bing. GEO focuses on AI systems that generate answers based on various sources. The two complement each other: strong SEO content forms the foundation for a successful GEO strategy.

You can increase your chances of appearing in ChatGPT by publishing high-quality content, optimising your website technically, using structured data and clearly demonstrating your expertise. In addition, a consistent brand identity, strong internal links and reliable external mentions play an important role.

Google AI Overviews use information from reliable sources to generate summaries. By optimising your website with high-quality content, structured data, clear expertise and a strong SEO foundation, you increase the likelihood of your information being included in these AI overviews.

Absolutely. When AI systems mention your business more often, your brand’s visibility increases. In addition, a GEO strategy leads to better SEO results, enabling you to reach more potential customers via both traditional search engines and AI platforms.

Structured data helps AI systems and search engines better understand what your website is about. By presenting information about your organic services, products and content in a standardised way, you increase the likelihood that AI will interpret your website correctly and use it as a reliable source.

No, SEO and GEO complement each other. SEO helps you become more discoverable on traditional search engines such as Google, whilst GEO ensures that AI systems such as ChatGPT, Gemini, and Perplexity recognise your content and use it in their responses. A combination of both strategies currently delivers the best results.