Discover why more companies are switching from Google Analytics to the privacy-friendly Fathom Analytics and find the right solution for your business.
What is Google Analytics?
Google Analytics has been the go-to tool for measuring website traffic for years. Almost every website uses it or has used it at some point. Yet more and more businesses are looking for an alternative. The reason? Privacy.
With the GDPR, stricter regulations and growing awareness of online privacy, collecting as much visitor data as possible is no longer a given. On top of that, Google Analytics 4 has become unnecessarily complex for many organisations.
At Applic Group, we find that our clients mainly want answers to a few straightforward questions:
- How many visitors does my website get?
- Which pages are visited most often?
- Where do my visitors come from?
- Which pages generate leads?
Why Are Businesses Looking for an Alternative to Google Analytics?
There is no doubt that Google Analytics is one of the strongest analytic tools available. You can measure almost everything: visitor behaviour, campaigns, conversions, e-commerce, events and much more.
For many organisations, however, that is exactly the problem. A local business, service provider or SME often has no need for dozens of reports or complex dashboards. They simply want to understand how their website is performing without having to take a course in Google Analytics first.
Visitors are also becoming increasingly aware of what happens to their data. Organisations want to handle data more transparently while also complying with the GDPR. As a result, more and more businesses are looking for a privacy-friendly alternative to Google Analytics.
What is Fathom Analytics?
Fathom Analytics is a platform designed with one clear goal: to provide insight into website performance without unnecessarily collecting large amounts of visitor data.
Instead of hundreds of statistics, you get a clear and straightforward dashboard where you can immediately see:
- Unique visitors
- Page views
- Traffic sources
- Popular pages
- Real-time visitors
- Conversions and goals
You donβt need to be a marketer or data analyst to understand the numbers. Within minutes, you can get a clear picture of how your website is performing.
Fathom Analytics vs. Google Analytics
Fathom Analytics
- β β β β β
- Clear and straightforward. You immediately see the most important statistics.
- Privacy-friendly from the moment you install it.
- Does not use analytics cookies to collect visitor statistics. As a result, in many cases, you do not need a cookie banner or visitor consent.
- Data is displayed in real time. When someone visits your website, the data appears on your dashboard immediately.
- Fathom counts human visitors without data sampling or machine learning. Bots, crawlers and DDoS attacks are automatically filtered, helping keep your statistics reliable.
Google Analytics
- β β β
- Extensive and versatile. It offers numerous reports and analysis options but is more complex to use.
- Requires more configuration to make it privacy-friendly.
- Uses analytics cookies by default to measure visitors. As a result, prior consent through a cookie banner is often required.
- Visitor data can take 24 to 48 hours to appear in Google Analytics, outside of active-user reporting.
- Google Analytics relies partly on machine learning and may use data sampling in certain reports. The platform also often requires additional configuration to filter unwanted bot traffic from your statistics.
For many websites, Fathom provides exactly the information they need. Do you work with extensive marketing campaigns, Google Ads, or complex e-commerce analytics? In that case, Google Analytics may still be the better choice.
Why We Are Increasingly Choosing Fathom
At Applic Group, we build websites that are not only visually appealing, but also fast, user-friendly and future proof. Choosing the right analytics solution is part of that.
That is why we recommend Fathom Analytics to many of our clients. Not because Google Analytics is a poor tool, but because Fathom is better suited to what most organisations actually need: clear insights, a simple dashboard and a strong focus on privacy.
That does not mean Fathom is always the right choice. For large e-commerce websites, international marketing campaigns or organisations that make extensive use of Google Ads, Google Analytics remains a powerful platform. For a large proportion of business websites, however, Fathom is an excellent alternative.
Is Fathom Analytics Right for Your Website?
Fathom Analytics is particularly worth considering if you:
- Have a business website
- Manage a WordPress website
- Want clear website traffic statistics
- Value privacy
- Want to rely less on cookies
- Prefer a simple dashboard
This gives you quick insight into your websiteβs performance without getting lost in extensive reports.
Ready to Try Fathom Analytics for Yourself?
Looking for a privacy-friendly alternative to Google Analytics? Then Fathom Analytics is definitely worth considering.
With its simple dashboard, strong focus on privacy and lack of analytics cookies, Fathom gives you quick insight into your websiteβs performance without unnecessary complexity.
Try Fathom Analytics and get $10 off
Need help with the implementation? Or would you like advice on the best analytics solution for your website? Donβt hesitate to get in touch with us. Our team will be happy to help you find the right solution.
Recent Publications
