Traffic

In online marketing, call the visitors to a website or page traffic, which can come from various sources. So when talking about the amount of visitors, we say the amount of traffic.

Organic Traffic

The total number of visitors entering your website through the organic search results.

Paid Traffic

The total number of visitors entering your website through paid advertising.

Referral Traffic

The total number of visitors entering your website through other websites (which aren’t search engines).

Social Organic Traffic

The total number of visitors entering your website through organic results on social media platforms.

Social Paid Traffic

The total number of visitors entering your website through paid results on social media platforms.

Direct Traffic

The older versions of Google Analytics classified people as direct visitors only when they input your URL directly into the search bar or had the URL bookmarked from a previous visit. Ever since Google Analytics 4 rolled out, any traffic that doesn’t fall into any other category, is classified as direct traffic.

Branded Traffic

The total number of visitors that enters your website through brand-related keywords.

Non-Branded Traffic

The total number of visitors that enters your website through non-brand-related keywords.

Mobile Traffic

The total number of visitors entering your website through a mobile device.