Why WordPress?

WordPress’ strength

WordPress was born in 2003. While WordPress was originally mainly used to develop blogs, it has now become a full-fledged CMS that can be used to create the most complex websites. The basic functionality of WordPress is easily extendable by numerous plug-ins.

At Applic Group, we are strongly convinced of the power of WordPress. These 4 reasons will surely convince you!

• Usability: WordPress was chosen quickly, with you as the end customer in mind. WordPress is an extremely intuitive platform where you can add or modify pages, texts, photos and videos – without much technical knowledge.
• Always up to date: Several times a year, the core system of WordPress is fully updated. These updates aim to improve the security of the platform and minimize the load on your server. This way, you always have a fast and, above all, secure website.
• Flexibility: Because the additional features are installed on top of the core system, you can use only the features you really need.
• Community: WordPress is open source software supported by a huge community. Therefore, there is plenty of documentation on the functioning of WordPress and its various plugins. You will have no trouble finding a handy (video) tutorial to get you started.

According to some critics, WordPress does not meet the requirements of major brands.
This is nonsense, of course!
These well-known companies are proving otherwise:

• Tech Crunch
• Vogue
• Time Magazine
• CNN Press Room
• Sony Music
• Wired
• The Rolling Stones
• Playstation
• Disney Books

The most popular CMS

A CMS – Content Management System – is a web application that allows you to adapt the entire content of your website without much technical knowledge. With a CMS, you can easily add or modify texts, photos, videos, etc.

While in 2010, about 75% of websites still functioned without a CMS, this figure has now dropped to about 30%. A CMS has therefore become essential if you want to offer relevant content to your visitors at all times.

The 3 most popular CMS are WordPress, Shopify and Wix. WordPress, however, surpasses all of them by far.

WordPress has always been the most popular CMS. In 2010, about 13% of websites worldwide used this CMS. By 2015, that number had increased to 60% of all websites. Today, WordPress is undoubtedly the most widely used CMS. No less than 65% of websites worldwide (that’s 2 out of 3!) use WordPress as their content management system.

The popularity of other platforms remains very limited. The closest competitor, Shopify, accounts for only 5%.