A new website and SEO strategy for a forklift rental company
Gentse Heftrucks
Gentse Heftrucks has been a trusted name in forklift and reach truck rental for more than 40 years. The company offers both short- and long-term rental at competitive rates and serves customers in Ghent, throughout Belgium and abroad.
The Challenge
Gentse Heftrucks needed a professional new website with a clear, user-friendly catalogue. Visitors had to be able to browse the available machines easily and find all relevant specifications and product information at a glance.
The launch of the new website was also an opportunity to strengthen the company’s online visibility with a new SEO strategy.
How We Helped Gentse Heftrucks
- Custom website
- Modern, spacious web design
- Strong focus on usability
- Extensive product catalogue
- Detailed product information
- Clear calls to action
- Search Engine Optimisation
- Online advertising
Why Combine SEO with Google Ads?
SEO is a long-term strategy. Building strong organic visibility takes time, particularly for a new website or in a competitive market.
That is why we often recommend combining SEO with Google Ads. Paid search can generate relevant traffic from the moment a campaign goes live, while the website gradually builds organic visibility through SEO.
This combination allows businesses to target potential customers in the short term without losing sight of sustainable long-term growth.
Generate Relevant Traffic from the Start
Google Ads can help a new website attract relevant visitors almost immediately. By targeting people who are actively searching for specific products or services, paid campaigns can generate valuable enquiries while the SEO strategy continues to gain traction.
Google Ads can also complement an established SEO strategy. For example, paid campaigns can target important keywords for which the website does not yet rank organically or where competition in the search results is particularly strong.
More Traffic in the Short and Long Term
The charts above show how SEO and Google Ads can complement each other.
The first graph illustrates how paid advertising generated traffic to the new website soon after launch. Gentse Heftrucks opted for a broader online marketing strategy combining a new website, SEO and Google Ads, allowing the company to reach relevant potential customers from the outset.
At the same time, the SEO strategy gradually improved the website’s organic visibility.
The second graph shows how organic traffic developed over the following months. Growth was more gradual than with Google Ads, but continued steadily as the website gained stronger positions in the organic search results.
Together, SEO and Google Ads therefore provide a useful balance: paid advertising can generate visibility in the short term, while SEO helps build sustainable organic traffic over time.
Remarkable Results
Following the launch of the new website, traffic increased steadily. Within approximately two years, both website traffic and the number of conversions had doubled.
Want to Increase Your Visibility on Google?
Is your website struggling to appear for important searches? Would you like to complement your SEO strategy with paid advertising? Or are you unsure how to get the most from Google Ads?
Our specialists can manage your campaigns from strategy and setup through to ongoing optimisation, with a focus on making effective use of your advertising budget. Contact us for a no-obligation consultation and discover what Google Ads could do for your business.
Looking for a New Website?
Does your current website no longer reflect your brand? Is it difficult for visitors to find the products or services they need? Or is the site simply no longer delivering the results you expect?
Then it may be time for a new website. Get in touch with us to discuss your requirements and explore the possibilities.
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