A new website and SEO strategy for a forklift rental company
Gentse Heftrucks
Gentse Heftrucks has been a familiar name in the forklift and reach truck rental industry for over 40 years. They offer both short and long term hire at very attractive rates, which is exactly how they were able to grow their reputation not only in Ghent, but also across the country and internationally.
The Challenge
Gentse Heftrucks needed a new, professional website with a well-structured and user-friendly catalogue. The machines’ information and details had to be clearly displayed for users. And to then improve the visibility of their new website, they also wanted a new and improves SEO strategy.
How We Helped Gentse Heftrucks
- Custom website
- Modern and open web design
- Focus on usability
- Extensive product catalogue
- Detailed product information
- Intuitive call to action
- Search Engine Optimisation
- Online advertising
The Importance of Google Ads on Your Website
As we often say, SEO is a long-term process. It can take some time before a website’s SEO is up to par and the effect is felt.
Therefore, for clients who have a new website and/or a new business, we often recommend to also go through Google Ads. After all, in this situation, it is usually important to have relevant website visitors that translate into leads or purchases as quickly as possible.
While an SEO strategy may take some time to get more visitors, a Google Ads campaign will immediately bring additional relevant visitors to your website.
Quick and Relevant Visitors to Your Website
A Google Ads campaign therefore attracts relevant visitors to your website in the short term. These visitors immediately provide valuable leads and satisfied customers that you can use to increase your brand awareness and your customer network. In this way, an effective Google Ads campaign can bridge the period in which your SEO strategy still needs to be refined.
Even if your website already has organic visibility for certain keywords, it is worthwhile to set up a Google Ads campaign for the keywords for which your website is not yet visible.
More Visitors in the Short and Long Term
The two charts above illustrate well the evolution of an SEO strategy and the evolution of a Google Ads campaign.
Graph 1 shows how you can quickly get enough visitors to your website with Google Ads, for a limited budget. This client opted for a complete online marketing strategy with a new website, an SEO campaign and a Google Ads campaign. The ads immediately attracted a large number of relevant visitors to the new website.
The SEO also had a significant effect, increasing the website’s organic visibility and attracting even more visitors.
Graph 2 shows the evolution of the SEO process over the months. We can see that the number of visits during this period increased more slowly than with Google Ads, but continued to grow steadily without additional costs.
A Google Ads campaign is therefore ideal to attract more visitors to your website in the short term or to generate visibility for more competitive keywords in the long term.
Remarkable Results
After publishing the website, visitor numbers started climbing steadily. And in about 2 years’ time, both the visitor numbers and the number of conversions had doubled.
Would You Also Like to Increase Your Visibility Quickly?
Are you not visible on Google? Would you like to give your SEO strategy an extra boost? Or are you unsure how to get started with setting up an SEA campaign?
Then it’s best to call in a specialist. We will take care of your entire SEA strategy so that your budget is spent optimally. Contact us for a no-obligation consultation. Together, we will look at the possibilities for your advertising campaign.
Want a New Website?
Are you not satisfied with your current website? Does it not fit your brand identity? Do your visitors experience difficulties navigating through your products or services?
If the answer to any of these questions is ‘yes’, it’s time to have a new website built. Get in touch today to discuss the possibilities for your new website.
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