A new website and SEO strategy for an expert in heavy transport, exceptional transport and crane rental
Van Egdom
Group Van Egdom is a transport company in Belgium, specialised in heavy transport for exceptional transport, conventional transport and crane rental. With nearly 50 years of experience, they are committed to executing your project safely and with the utmost care. They continuously strive to improve their services and place customer satisfaction at the heart of everything they do.
The Challenge
Group van Egdom wanted to optimise their online presence with a website that better reflects their brand identity and provides a clearer overview of their transport and logistics services. In addition, there was a need for a well-structured SEO strategy to enhance online visibility and attract more potential clients. Group Van Egdom also required a multilingual website, making it accessible in French and English alongside Dutch.
How We Helped Van Egdom
- New WordPress website
- Open design with a focus on conversion
- Multilingual website with WPNL
- Privacy First Setup and GDPR-proof tracking
- Search engine optimisation
Remarkable Results
After the launch and optimisation of the new website, Group Van Egdom’s online visibility increased significantly. With a targeted SEO strategy, rankings improved substantially, as shown below.
Several relevant keywords had a major boost, such as ‘boottransport’ rising from position 10 to 2 and ‘groupage transport’ moving from 40 to 9. In addition, multiple keywords jumped from outside the top 50 straight into top rankings, including ‘transportbedrijf’ reaching position 1 and ‘zwaar transport’ climbing to position 4.
Strong results were also achieved in French, with several number one rankings, including ‘convoi exceptionnel’ and ‘location camion grue’.
Project focused on Belgium, keywords exclusively in Dutch and French.
| Keyword | Position October 2025 | Position March 2026 |
| boottransport | 10 | 2 |
| exceptioneel transport | 3 | 3 |
| groupage transport | 40 | 9 |
| industrieel transport | Not in top 50 | 2 |
| internationaal transport | 16 | 8 |
| nationaal transport | 11 | 5 |
| speciaal transport | 7 | 5 |
| speciaal transport | 7 | 5 |
| speciaal vervoer | 6 | 3 |
| transport | Not in top 50 | 10 |
| transport kraanwagen | 8 | 2 |
| transport machines | 12 | 8 |
| transport met kraanwagen | 7 | 2 |
| transportbedrijf | Not in top 50 | 1 |
| transportfirma | Not in top 50 | 5 |
| truckverhuur | Not in top 50 | 3 |
| uitzonderlijk transport | 10 | 6 |
| zwaar transport | Not in top 50 | 4 |
| Keyword | Position October 2025 | Position March 2026 |
| transport avec bras de grue | Not in top 50 | 1 |
| transport machines agricoles | 4 | 1 |
| entreprise de transport | Not in top 50 | 3 |
| société de transport | Not in top 50 | 4 |
| entreprises de transport et logistique | Not in top 50 | 10 |
| transport international belgique | Not in top 50
|
3 |
| transports spéciaux | Not in top 50 | 3 |
| société de transport belgique | Not in top 50 | 8 |
| transport transformateurs | Not in top 50 | 2 |
| bras de grue | Not in top 50 | 3 |
| convoyage de machines | Not in top 50 | 1 |
| transport routier belgique | Not in top 50 | 10 |
| convoi exceptionnel | Not in top 50 | 1 |
| transport exceptionnel | Not in top 50 | 2 |
| transports internationaux | Not in top 50 | 2 |
| transport | 16 | 2 |
| location camion grue | 15 | 1 |
| transport international | Not in top 50 | 6 |
| location de grues | Not in top 50 | 7 |
Would You Also Like to Increase Your Visibility?
Would you like to achieve better SEO results too? Or have you noticed your website isn’t ranking as well as it used to? Whether you need a refined SEO strategy or a completely new website, we’re here to help you move forward. Contact us for a no-obligation consultation and we’ll discover together how we can showcase your company.
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