An improved SEO strategy for a natural stone specialist
Ceralith
Ceralith is a natural stone specialist based in Herent, offering products such as tiles, windowsills and coping stones. Our partnership began in 2015, with the aim of increasing both online sales and revenue from their physical store.
The Challenge
Because the owner already had a basic understanding of search engine optimisation, the website had some organic visibility before we started working together. We built on that existing foundation to further improve Ceralith’s visibility in Google.
In 2022, Ceralith was also ready for a new online shop. We designed and developed a modern, efficient ecommerce website and advised them on how to migrate the existing site without unnecessarily losing the SEO value it had built up over the years.
Remarkable Results
“This online marketing agency really works alongside you and has plenty of expertise.”
At the start of the project, Ceralith ranked in the top 10 for 47 keywords, in the top 30 for 76 keywords and in the top 50 for 85 keywords. After one year, those figures had increased to 97, 121 and 131 respectively.
Today, the website ranks in the top 10 for 148 keywords, in the top 30 for 207 keywords and in the top 50 for 233 keywords.
| Keyword | Monthly Search Volume | Ranking April 2015 | Ranking March 2022 |
| muurafdekker | 160 | niet in top 50 | 1 |
| raamdorpels | 330 | niet in top 50 | 1 |
| vensterbank buiten | 140 | niet in top 50 | 1 |
| tegels Herent | 10 | niet in top 50 | 2 |
| dorpels | 1420 | niet in top 50 | 2 |
| deurdorpels | 100 | niet in top 50 | 2 |
| natuursteen trap | 140 | niet in top 50 | 2 |
| muurafdekkers | 130 | niet in top 50 | 4 |
| raamdorpel | 380 | niet in top 50 | 5 |
| vensterbank kopen | 40 | niet in top 50 | 5 |
| vensterbanken | 1440 | niet in top 50 | 6 |
| dorpel natuursteen | 110 | niet in top 50 | 7 |
| deurdorpel | 170 | niet in top 50 | 9 |
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Do You Want to Rank Higher in Google?
Have you already invested time in SEO, but are still struggling to reach the top positions in Google? Or are you unsure where to start improving your website’s visibility?
Then it may be time to work with an SEO specialist. We can develop and manage your SEO strategy with a focus on improving your rankings for relevant search terms and attracting more qualified visitors to your website. Get in touch to discuss how we can help.
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