Al-Met
Al-Met installs windows and doors in Antwerp. And aside from windows and doors, they also supply and install blinds, garage and sliding doors, and verandas in the entire province.
The Challenge
Al-Met wanted to increase their online visibility by advertising with Google Ads. But in competitive fields, like windows and doors, CPC can be very high. The Google Ads CPC simulator indicates that one click for they keywords ‘ramen en deuren’ (windows and doors) will cost €6,18.
It then follows that a campaign for optimal visibility will end up costing a lot of money. Our client wanted to invest in online advertising, but their budget was limited. So the challenge was to find keywords that are relevant to their services and indicate the intent to buy, but that are cheaper than the more general keywords.
This type of campaign requires thorough preparation and continuous adjustments. Exactly the kind of challenge we are more than happy to take on.
How We Helped Al-Met
We had no other choice but to go looking for cheaper keywords, because the visibility that could be achieved for more popular keywords with their budget would simply not suffice. These cheaper keywords with high buyer intent are what we call ‘low hanging fruit’.
Remarkable Results
By shifting our focus to these low hanging fruit keywords, we successfully limited CPC to €1,23 while still meeting set conversion rates.
And because of such low CPC, we achieved a cost of just €20,36 for one conversion.
We continued to look for and identify keywords that would incite more conversion, which is exactly why we succeeded in improving our results even further. What definitely aided our success, is the fact that we manage Al-Met’s SEO, SEA, and website. This gives us much more freedom to tailor different strategies to each other and achieve optimal results. By the first few months of 2022, we’d limited CPC to €1,20, meaning that we successfully brought cost for a single conversion down to €14,23 by exclusively focusing on keywords that would actually lead to conversion.
Want To Get Started With Google Ads?
Is your online visibility not what it should be? Are visitor numbers not where you want them? Or are your visitors simply not converting?
Invest in online advertising with Google Ads. Get in touch today to discuss the options for your online advertising strategy.
Recent Publications
