PPC SEO

SEO vs paid advertising

Paid or organic advertising? Discover the differences between SEO and paid advertising, and which marketing strategy is the best fit for you When googling ways to make your website more visible, you’ll often be bombarded with technical terms and ‘best solutions’. SEO, paid advertising, Google Business Profile, social media management, you...

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Advertising on YouTube

Video ads Is your video ad before or after the most popular YouTube videos in your industry? With video advertising, it's possible! The great advantage of online video advertising is that you decide in which context your message will be seen. In addition, your video can be delivered to any device. The targeting is less specific than with more...

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The importance of
Google Shopping

Your products directly in the search results? With Google Shopping, that's a real possibility! For webshop owners, Google Shopping offers a huge opportunity. When a user uses a search query that implies an intention to buy, Google displays a large number of relevant products at the very top of the SERP. You've probably already noticed this. When...

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Recognising false
advertisements in Google

Watch out for fake Google ads Fake company ads in Google. You have probably already heard of them. Hopefully, you haven’t yet fallen victim to them. We give you some tips to distinguish real companies from fake ones. We have noticed that the number of false advertisements has recentlyincreased enormously. Because Google ignores our repeated...

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Local online advertising

LOCAL ADVERTISEMENTS past and present Local or regional advertising has been done for a long time. Before the Internet conquered the world, people mainly used flyers or the widely known advertising magazines. Even today, these methods are still very popular, despite the rather important disadvantages that exist: with flyers, you pay high costs...

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