Avoid making these 5 common SEO mistakes that negatively impact your online visibility.
SEO is no rocket science, but there are multiple factors to be taken into account when drafting your SEO-strategy. Factors that are prone to mistakes. But they are usually pretty easy to fix with a few adjustments. Check out our list with 5 of the most commonly made SEO mistakes to make sure you’re not throwing away any opportunities.
On-page SEO Mistakes
Keyword Density
The balance between too many and not enough keywords in your text is a delicate, but important one. Especially if you know that using too many keywords, aka keyword stuffing, is a Black Hat SEO technique. Getting caught using any Black Hat SEO techniques could have serious and irreversible consequences for your online visibility. Try to find the perfect keyword density for optimal online visibility, without resorting to keyword stuffing.
Meta Tags
Meta tags, the title tag and meta description, are significant SEO factors. On the one hand, they tell search engines what information can be found on your webpage, on the other hand, they serve to attract more visitors. But what exactly are these meta tags? When your webpage pops up in the search results, you will be shown a title and short description. Those are the meta tags. Both give a short overview of the information on your page. Important here is to write a strong title tag and meta description that contain the most important keywords from your page, and clearly summarise its content.
Off-page SEO Mistakes
SEO Mistakes that Influence Crawling
Googlebot, Google’s web crawler, regularly searches the internet for new websites, webpages, images, you name it. This is crawling. Each time you publish something new to your website, you should make sure Googlebot visits it and soon as possible. “How?” you ask. There are a few SEO mistakes that influence crawlability, how easy it is for Googlebot to crawl your website. Some examples of those mistakes are no: or an unclear sitemap, and an incorrect HTTP status code.
SEO Mistakes that Influence Indexing
Naast crawlability, heeft ook indexablity invloed op de algehele online zichtbaarheid van je website. Indexeren gebeurt nadat je website gecrawled werd. Google zal dan de informatie die Googlebot vond, opslaan in de Google Index, een grote databank. Vanaf dat jouw nieuwe pagina geïndexeerd is, is deze zichtbaar in de Google zoekresultaten. Wil je dat Google je website zo snel mogelijk indexeert en vertoont aan gebruikers? Dan kan je een paar dingen doen. Zorg er allereerst voor dat je laadsnelheid en canonical tags in orde zijn. Daarna kan je je webpagina aanmelden voor indexering bij Google Search Console. Voor meer informatie over indexing en welke SEO-fouten er invloed op hebben lees je ook onze technische SEO-gids.
Ignoring Link Building
Link building is becoming more important by the day. Devoting no, or not enough attention to links is a clear SEO mistake. Both incoming and outgoing links directly influence the visibility, and authority of your website. Try to include links to authoritative, high-quality websites in your texts to support your content. Building incoming links is a slow process. A sudden increase in incoming links can be seen as trying to fool the Google algorithm, and could earn you sanctions. Check out our blogpost for more information on how to manage link building.
Avoid these 5 common SEO mistakes
Are you unsure of how to start fixing these SEO mistakes? Not to worry, just call on an SEO expert. After being active in the online marketing and SEO industries for over 12 years, we’ve gathered enough hands-on experience to know what does and does not work in SEO. You can count on our team of experts to fix your SEO mistakes, and grow your online visibility.
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