Not all platforms are suitable for professional websites
Wix is a popular platform for building websites, which offers plenty of functionalities, design options, and templates to its users. And although it can be tempting to use Wix because of its user-friendly interface and many options, there are even more reasons to not choose this platform.
Limited SEO Opportunities
One of the most important arguments against Wix, is the fact that SEO opportunities are very limited. Wix claims to be an SEO-friendly platform, but there are a lot of restrictions that make it much harder to achieve high rankings in search engines like Google. The free domains that Wix offers, are actually subdomain of Wix itself, and if you want to change that, you have to pay. Furthermore, you are limited in the changes you can make to meta data and images’ alt tags, which also impacts your online visibility. Exactly which advanced SEO techniques you can use, is mainly dependent on the theme you choose, and good Wix themes aren’t exactly cheap.
Slow Page Speed
Even though Wix has made a number of changes to improve page speed over the last few years, it’s still below par. And more advanced options for improving core web vitals, such as lazy loading or resource optimisation, are also underutilized. To add to that, Wix then also uses AJAX. While AJAX has the goal of making navigation between pages smoother, it has a rather negative impact on Wix websites and causes slower page speed. Mainly because of the limited options for resource optimisation. Shame, because page speed has evolved to be one of the most important SEO ranking factors.
Limited Personalisation
Wix has a wide selection of templates and design options, possibilities for personalisation are quite limited. It’s hard to change particular elements on your page, so you can’t always achieve the desired look and feel. Because your website is based on templates that you can hardly make any changes to, your site will sadly closely resemble other Wix websites.
More Expensive in the Long Run.
Although Wix has free offers, they come with important limitations. For example, there might be advertising on your website that you can’t remove. If you want to use Wix’ full functionality, you’ll need to upgrade to a paid subscription. These subscriptions are expensive in the long run, especially if you don’t need all additional features they come with.
No Full Control Over Your Website
Another important disadvantage, is that you don’t have full control over your website. Wix is a cloud based platform, so you have to trust in them to manage your website’s technical elements. Obviously, this can limit you in the changes you can make to your website and its functionality. Another consequence of that, is that you can’t export your website’s content, so if you want to switch to another platform, like WordPress, you’ll need to start over completely.
Build a Professional Website
So, no Wix website, but what should you use? Let us build you a professional WordPress website. We specialise in building SEO-friendly websites with fast page speed, completely in line with your desired look and feel. Start by taking a look at our portfolio or socials, and get in touch for more information about your new website.
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