Ranking Factors
Ranking factors are all the criteria that Google uses to rank web pages. In total, there are about 200 ranking factors that can be split up into 9 categories. There are ranking factors related to:
- Domain
- Pages
- The entirety of your website
- Backlinks
- User experience
- Google algorithm
- Branding signals
- Spam factor on your website
- Spam factors on other websites (hacking)