SEO Audit

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SEO Audit on Your Website

An SEO audit will tell you how well your website is performing SEO-wise, and where you need to start improving. The audit will reveal your website’s strong and weak points, steering you in the right direction for search engine optimisation.

What Is an SEO Audit?

An SEO audit is an in-depth evaluation of your website’s overall health and the effectiveness of your SEO strategy. The goal is to gain insight into your site’s current state, and identify possible problems and opportunities. During such an audit, you look at technical SEO factors, on-page and off-page SEO, user experience, and competition.

Request an SEO Audit

Want to know how your website’s SEO strategy is performing? Our SEO experts will happily run an SEO audit for you. Get in touch now to get started today!

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When Should You Perform an SEO Audit?

Any effective SEO strategy starts with an audit, this is absolutely crucial, and must be repeated at the appropriate times:

At the Beginning of an SEO Strategy

Are you bringing in an SEO expert? Then you’ll most likely want to get clear results. And for that, you’ll need a baseline assessment. With us as your SEO partner, you will always get a free SEO audit.

Launching a New Website

Before launching your new website, make sure to cover all bases by running an SEO audit. That way, you’ll be able to identify any technical issues and possibilities for optimisation before you go live.

When Making Big Changes or Updates to Your Website

When you’re making important changes to the structure, content, or technical elements of your website, it’s best to run an SEO audit both before and after. You can then compare both sets of results and check if your changes had any adverse effects on your SEO strategy.

As a Yearly Check

We recommend performing SEO audits regularly, for example yearly, to make sure that your website remains up to date with recent SEO trends and best practices.

Decline in Your Rankings or Organic Traffic

If you see a decline in search results or the organic traffic that your website generates, you’ll need to do run an SEO audit to find the cause.

Before a Big Launch or Rebranding

Before launching anything important or rebranding, it’s prudent to perform an in-depth SEO audit to check whether or not your SEO strategy aligns with your new goals.

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Why Run an SEO Audit

An SEO audit can be necessary for many different reasons, like when you’re building a new website, giving it a redesign or when you’re switching to a new CMS. An audit can also provide useful insights when migrating domains, revising content, or if you see a sudden decline in your visitor numbers, for example, to find out why Google imposed sanctions.

Precise – Goal-Oriented – Step-By-Step

Performing an SEO Audit

So, as we’ve seen, an SEO audit is a detailed assessment of your website with the goal of improving your rankings in search engines. We start off by collecting all necessary information, like data on organic traffic, keyword lists, and conversion data. We then set clear goals for the audit, like boosting traffic or improving user experience for example.

After collecting the information, we move on to checking technical elements, and optimising your website’s content and page hierarchy. This entails checking crawlability, page speed and user experience, and analysing off-page elements like backlinks.

We compile all of that data into a report at the end of the audit, on which we base our further recommendations. And the final step is to then implement those changes and track results for continuous optimisation.