Refresh your brand with a new website or re-design
How Do You Know When You Should Build a New Website?
When should you fully update your website? Or build a completely new one? Good question! The average Flemish person spends a lot of time online. If you want their attention, you’ll need a modern website that shows who you are, is tailored to your target audience, and drives them to convert. And that’s not all, Google also imposes a number of requirements on websites. Speed and security are more important than ever. But when has the time come to build a new website?
You don’t always need a completely new website. If the foundation of your website is still up to par, you can opt to have a redesign made. The biggest difference between a redesign and a new website is, of course, he price tag. But in some cases, a redesign just won’t cut it. A well-functioning website absolutely must have the following characteristics.
Modern Design and Elements
In an era where looks are so important as they are today, visitors will immediately form their opinion about your business based on your website. That’s why your website should reflect who you are, and clearly communicate your message. Design elements that used to be widely-used, are an absolute no go today. Sliders, flash videos, and sound effects for example, are seen as annoying rather than a fun added touch.
Mobile First Design
We can’t imagine life without smartphones and tablets anymore. Websites even get more visitors that are using mobile devices than those that are using computers or laptops. So it goes without saying that it is essential for your website to be suitable for all mobile devices.
Conversion Optimisation
A modern design takes into account conversion and customer journey, which is the route your visitor have to follow when they want to buy your product or subscribe to your services. Make the goal and purpose of your website clear to your visitors early on. Fix any possible bottlenecks and use clear call to actions. Your visitors like to complete their goal in 2 to 3 clicks, so bottlenecks can mean the difference between a dissatisfied and a converting visitor.
Crawlability
Crawlability refers to the ‘readability’ of your website to search engines. It’s very important to your SERP rankings for Googlebot and other crawlers to be able to understand your website’s content. Fix any technical issues and set up a clear structure to help Googlebot along. And don’t forget to include internal links, optimise your pages, and check page speed.
Speed and Security
Google and other search engines attach more and more importance to the technical factors of websites. Page speed and good security are more important than ever. Test have even show that half of all visitors leave if a website takes longer than 2 seconds to load. And if your website security is not up to par, Google won’t even show it to its users. So definitely check up on your page speed and SSL certificates regularly.
Benefits of a New Website
You now know when and why you should build a new website, but what are the benefits?
Well, a new and modern website…
- … perfectly reflects your brand identity. Having a new website made is the perfect time to reshape your visual identity and all your professional communication. Through the years in which a business is active, logos, email signatures, business cards, and internal documents will change. If you want to look professional, you should make sure all communication adheres to your visual identity.
- … exudes credibility. Your website visitors will see your company as a modern business that keeps up with the times. Your website should reflect your company values and exude credibility.
- … will be displayed often in SERPs. Things like improved page speed and security measures will push your visitors to complete their goals. Search engines takes this as a good sign of user experience and will rank your website higher in search results.
There are countless ways to build your own website in just a few hours, but that doesn’t guarantee that it will be a good website. If you want a modern website that will effectively generate revenue, your best bet is to bring in an experienced web design agency with the necessary technical experience. When you choose Applic Group, you choose a web design agency with years of experience and expertise in usability, development, and search engine optimisation.
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