SEO strategies

White Hat SEO

White Hat SEO covers all efforts meant to — in an honest way — improve your website’s ranking. Google has a set of clear SEO guidelines. All methods abiding by those guidelines, fall under White Hat SEO.

Grey Hat SEO

Grey Hat SEO covers all methods that are teetering on the edge of abiding by Google’s SEO guidelines. Be very careful when using Grey Hat SEO techniques, ones that work today might get you sanctions tomorrow.

Black Hat SEO

Black Hat SEO covers all efforts meant to — in a covert way — improve your website’s ranking. Google has a set of clear SEO guidelines. All methods not abiding by those guidelines, fall under Black Hat SEO. Avoid using Back Hat SEO techniques at all times if you want to avoid receiving sanctions.