Link Building Strategies

White Hat Link Building

White Hat Link Building refers to all efforts to — in an honest way — gain backlinks leading to your website. Because of the fact that link building has long been used to manipulate search engines, the focus here is on creating engaging content for your website’s visitors.

Black Hat Link Building

As opposed to White Hat, Black Hat link building refers to all efforts to gain backlinks leading to your website that do not follow Google’s guidelines. The main goal of Black Hat link building is manipulating search results. All recent changes to Google’s algorithm have been made with the express purpose of discerning spammy backlink profiles from natural ones. So it goes without saying that applying Black Hat link building techniques is a bad idea. There is no knowing if techniques that work perfectly well today, will still have the same effect tomorrow. And when you get caught using Black Hat link building, you will almost definitely be sanctioned. So just avoiding these techniques is best.

Grey Hat Link Building

Grey Hat link building is somewhere in between White and Black Hat. Grey Hat employs techniques that are teetering on the edge of what Google considers as acceptable. Be very careful when dabbling in Grey Hat, there is a very real chance of being sanctioned by search engines if you do.