Influencer

An influencer, also known as content creator, is someone who influences opinions, behaviours and spending habits of others through their online presence. This influence is usually measured by the number of followers they have, the amount of engagement, and their authority in their specific niche or industry. Based on their reach and followers, influencers can be split into three categories:
 

Nano-Influencer

An influencer with less than 1000 followers, often speaking on a niche subject, is called a nano-influencer. Thanks to their smaller, more involved audience, nano-influencers can build more authentic and reliable relationships with their followers.
 

Micro-Influencer

An influencer with a number of followers between 1000 and 10.000 is called a micro-influencer. These people are often considered more accessible and reliable than larger influencers, which makes possible partnerships more appealing to businesses looking for more authentic representation.
 

Macro-Influencer

An influencer with a large audience, anywhere from 10.000 to over a million followers, is called a macro-influencer. These people can easily reach a wide audience and excel at rapidly increasing brand-awareness.