Google Ads Campaign Types

When setting up a new Google Ads campaign, you can select one of the pre-defined campaign types. Each type has its own features and advantages:

Search Campaign

In a Google Ads Search Campaign, you display text ads in the search results with the goal of reaching potential clients who are looking for your product or service.

Display Campaign

In a Google Ads Display Campaign, you display an eye-catching banner on websites in the Google Display Network. This network is made up of thousands of websites in various sectors and fields, so you will be displayed on sites relevant to your product or service.

Shopping Campaign

In a Google Ads Shopping Campaign, you display your product in the search results. You can add detailed information to the advertisement, so your potential clients know exactly what they’re getting before even clicking the advertisement.

Video Campaign

In a Google Ads Video Campaign, you can reach your target audience through a video advertisement on YouTube, Google TV, and other Google video partners. You can take your pick from a few campaign goals, subtypes, and formats.

App Campaign

Google Ads App Campaigns have been specifically designed to promote mobile apps. You can advertise through Google Search, Google Play, YouTube, Google Discovery, and the Google Display Network.

Performance Max Campaign

Performance Max Campaigns are the newest addition to Google Ads. This type of campaign uses Google AI to effectively and efficiently estimate bidding, budget optimisation, target audience, allocating conversions, and so much more.