Ad Extensions

Google Ads gives you multiple ways to set yourself apart from your competitors. The general rule is the higher up your advert is being displayed, the more room you’ll have to add extensions. The most important ones are:

Site links

By adding site links, you can link additional web pages in your advertisement. For example, aside from the link to their website, an online clothing store will be able to link specific products or collections.

Highlights

Highlights let you accentuate unique sales arguments. Some commonly used examples of highlights are ‘free delivery’, ‘all brands’, and ‘open on Sundays’.

Website Information

The website information extension lets you add specific, detailed information about your products or services to your advertisement. Brands, models, services, types, and facilities are some of the most commonly used ones.

Call Extension

With a call extension, potential clients can call you directly from the search results, they don’t even need to visit your website. Especially for emergency services, like plumbers or lock smiths, this extension is crucial.

Location Extension

By activating the location extension, you can add your company’s address in your advertisement. This is a very useful extension for businesses that offer local products or services.