An improved SEO strategy for a natural stone speciality shop
Ceralith
Ceralith is a speciality shop in Herent, carrying natural stone products like tile, windowsills, and coping stones. Our partnership started in 2015, with the goal of increasing revenue both in their physical location as the online shop.
The Challenge
Because the owner had a basic understanding of search engine optimisation, the website had a certain level of visibility even before we started the project. We then played into the existing optimisation to further increase their online visibility.
Then in 2022, the time came to build a new online shop. We built a modern and efficient online shop and advised Ceralith on the best way to go about transferring all of the history and value from their old website to the new one.
Remarkable results
“This online marketing agency really works alongside you and has plenty of expertise.”
At the start of our project, Ceralith ranked in the top 10 for 47 keywords, top 30 for 76, and in the top 50 for 85 keywords. After one year, we had raised those numbers to 97, 121, and 131 respectively. And today, their website holds 148 top 10, 207 top 30, and 233 top 50 positions.
Project focused on Flanders, keywords exclusively in Dutch.
| Keywords | Monthly search volume | Position in Google.be on 18/04/2015 | Position in Google.be on 18/03/2022 |
|---|---|---|---|
| muurafdekker | 160 | niet in top 50 | 1 |
| raamdorpels | 330 | niet in top 50 | 1 |
| vensterbank buiten | 140 | niet in top 50 | 1 |
| tegels Herent | 10 | niet in top 50 | 2 |
| dorpels | 1420 | niet in top 50 | 2 |
| deurdorpels | 100 | niet in top 50 | 2 |
| natuursteen trap | 140 | niet in top 50 | 2 |
| muurafdekkers | 130 | niet in top 50 | 4 |
| raamdorpel | 380 | niet in top 50 | 5 |
| vensterbank kopen | 40 | niet in top 50 | 5 |
| vensterbanken | 1440 | niet in top 50 | 6 |
| dorpel natuursteen | 110 | niet in top 50 | 7 |
| deurdorpel | 170 | niet in top 50 | 9 |
Do You Want To Rank Higher in Google?
Have you already tried your hand at SEO? But have you not yet reached the top of Google search results? Do you have no idea how to start improving?
In that case, it’s time to bring in an SEO expert. We will manage your entire SEO strategy and make sure your website ends up at the top of search results for relevant keywords. Get in touch today to get started with search engine optimisation.
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