SEO Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.Source: Wikipedia

Hoger scoren in Google
In contrast to PPC, search engine optimization is a sustainable marketing strategy, focused on attracting relevant visitors to a website by improving all technicalaspects along with your website’s content on one hand and your brand’s prestige and online authority on the other.

Why choose SEO?

According to us, search engine optimization is the foundation on which a well performing website is built. By optimizing your website, both search engines and visitors will have a perfect understanding of what your website is about.

Not entirely sure? These 6 reasons will convince you of the importance of SEO.

SEO – your guarantee for the best possible website

Search engines prefer websites that comply with the most important technical requirements. If your websiteor ecommerce shop provides users with relevantand consistent storytelling, it’ll become an industry standard in no time. In most cases high ranking websites are bothuser friendly and easily accessible. Mobile friendly web design, high pagespeed, added security (SSL/TLS), a clear navigation menu, coherent and relevant content are all driving factors behind a well performing website.

Online advertising – All day, every day

Your website never gets tired, never calls in sick and will always be ready to sell. When looking at it that way, your website is actually your best employee. It doens’t matter what time of day it is, your website will always welcome potential customers with open arms.

SEO enhances brand trust

A direct consequence of an optimized website is increased visibility for relevant keywords. Since visitors encounter your brandon a regular basis, they will be more inclined to buy your products or employ your services.

Reach your potential customers at the right time

Google processes 3.6 million searches worldwide every minute. It shouldn’t come as a surprise that you can reach a lot of potential customers in this way. However, your customer doesn’t purchase products or services out of the blue. We can distinguish three clear stages.Targeted messages are of the utmost importance! Awarenessis the first distinguishable phase. Your potential customer is searching for ideas or inspiration. In this phase he uses general searches like “ranking higher in Google”. Next up the Consideration stage. In this phase your customer is looking for in-depth information and employs search terms like “what is SEO”. Finally, he reaches the third and final phase, the decision stage. In this phase, your customer is looking for a solution and uses exact keywords like “SEO agency antwerp”.

Competitive advantage

Ecommerce is on the rise. In the first 6 months of 2018, Belgians spent 5.29 billion euro on online purchases. An increase of 8% compared to 2017. It should be clear that a well optimized website gives you a competitive edge.

Measurable results

You don’t have to take our word for it. We’ll provide you with detailed reporting on your SEO campaigns performance.

SEO – 4 pillars of succes

Google’s assesment of your website is based on more than 200 factors. We can distinguish 4 clear groups of SEO signals.

Technical

A well-oiled machine

The first concern is making sure your website is indexable by Google and other search engines alike. A multitude of technical problems can cause web crawlers to misinterpret your website’s content. While optimizing your website, we take into consideration more than 50 technical SEO factors.

  • Clear navigation and well structured content
  • Scalable to mobile devices (responsive web design)
  • Fast loading speed and W3 standards compliant source code

Content

Speak your customer’s language

Now that Google and other search engines know about your website, adding relevant content is of the utmost importance. Create valuable content with a clear structure. You’ll notice your customers will actually read what you share.

  • Keyword research
  • SEO copywriting
  • Meta-tags optimization

Authority

#1 in your industry

Your website’s authority will increase when more people mention it online. In that regard, gathering links from the right websites is becoming more and more important.

  • Link building
  • Internal navigation
  • Unlinked mentions

Relevant visitors

Reach the right customers

Last but not least, our team will ensure that your visitors will convert into customers. By optimizing your website’s user experience we can realize a considerable increase in online sales and leads.

  • Conversion optimization
  • User Experience
  • Sales funnels

Does Google even know your website exists? Which keywords does your website rank for? Does your website comply with the technical requirements to rank in Google?

Our free and in-depth SEO check offers actionable insights and tips. Leave your web address and receive a completely free SEO analysis.



    On-page vs off-page SEO

    Each SEO strategy can be divided into 2 parts: on-page SEO and off-page SEO. They are equally important to increase your online visibility, but both are very different. On-page SEO factors decide for which keywords you’ll rank, while off-page factors decide how high you’ll rank for those keywords.

    On-page SEO factors
    • Title-tag
    • URL
    • Meta description
    • Headings and Sub-headings
    • Image alt-tags
    • Schema markup & Featured snippets
    • Page loading speed
    • Mobile-friendly design
    • SSL / https
    • Overall quality of content
    • Relevant keyword usage
    • Clear site structure
    • Internal linking
    • Avoid duplicate content
    Off-page SEO factors
    • Website authority (Domain + Page Authority)
    • Domain age
    • Amount of incoming links
    • Quality of incoming links
    • Anchor text of those links
    • The exact location of your visitor
    • The user’s search history
    • Browser language
    • Social Media Shares
    • Quality of those Shares

    Improve your online visibility

    SEO formulas

    • SEO consulting
    • SEO copywriting
    • SEO All in
    • Basic SEO course
    • Detailed information
     

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