Launching your new website successfully requires a lot of time and attention, prepare yourself with these tips!
If you want the launch of your new website to go smoothly, you’ll need to spend enough time preparing for it. Of course, you could just publish and be done with it, but that will most likely cause your visitor numbers to drop dramatically. With these 7 tips, the launch should go without a hitch, and your new website may even perform better than the old one.
1. Preparation Is Key
That preparation starts before you even get to building your new website. A new website often goes hand in hand with, or is the result of, changes in a company. So it’s a good idea to take some time to write down your business goals and determine who exactly is your target audience. This is a first step towards a website that is perfectly fit to your business and products or services.
2. Inform Your Clients
If there is anyone you should inform before launching your new website, it’s your clients. Design a fun mail, perhaps with a sneak peek into the design or content, and send it to all of your clients. You can add a short introduction into the new setup or functionalities to help them easily find what they’re looking for. You could even add exclusive discount codes as a little something extra, and to boost your visitor and sales numbers at the same time.
3. Announce the Launch on Social Media
Social media is arguably the best place to create a buzz. Be sure to announce your website a little while before the actual launch. You could start with a ‘coming soon’ post, followed by a sneak peek, introduction of new functionalities, etc. in the weeks leading up to the launch. Post enough to draw attention, but not so much that it starts to bore.
4.Consider Using Additional Marketing Channels
You’re undoubtedly already using a number of different channels in your everyday marketing strategy, but something like launching a new website is the perfect opportunity to try out a couple of new channels. Are you in a sector with a lot of influencer marketing? Could you organise an event? Which forms of offline marketing do you have at your disposal? And who knows, you might even find a channel that works really well for you, which you can then add into your marketing strategy for the future.
5. Prepare a Content Plan
It’s important to not only advertise before launching your new website, you should also remain a little more active right after. Prepare a detailed content plan with social media posts, blogs, tutorials, etc. This will attract more visitors, who will hopefully keep returning.
6. Update Your Professional Communication
Don’t forget to adapt all internal and outgoing communication to fit the new business identity. You’ll look a lot more professional if your website, mailing, invoices, etc. all have the same style.
7. Keep Optimising
Last but not least, keep optimising! It could be that not every single detail is on point when you launch your new website, those things happen, but do try to fix the last issues as soon as possible. And don’t forget about your SEO strategy. Transferring SEO history from your old website to the new one is a process that requires plenty of attention, just like further search engine optimisation after the launch.