E-commerce on the rise
Why is your ecommerce website important?
E-commerce is growing rapidly. 2021 was a record year for Belgian ecommerce website owners. Last year, online shoppers in Belgium spent approximately 11.7 billion euros. This represents an increase of about 33% compared to 2020.
The number of Belgians who buy online also increased last year. In 2020, 73% of Belgians made at least one online purchase. In 2021, this figure will rise to no less than 85% of Belgians.
The most popular categories are "clothing and shoes", "health and beauty" and "toys". The COVID virus has had a major impact on the number and frequency of online purchases. Last year, the "food" and "pharmaceutical" categories performed exceptionally well, but we expect their share to decrease again now that Corona seems to be out of the picture.
The number of ecommerce websites in Belgium has also grown enormously in the last year. About 20,000 new ecommerce websites were created. This brings the total number of Belgian ecommerce websites to about 48,000. The vast majority of these stores, about 86%, are "micro-enterprises". These are ecommerce websites with an annual online revenue of less than 100,000 euros.
The number of purchases made on mobile devices also continues to grow. In 2020, 1 in 3 online purchases in Belgium are made by smartphone.
If you want to create an online store and take advantage of the growth of e-commerce in Belgium, you need an agency with in-depth knowledge of web design and user experience. Of course, Applic Group is also the ideal partner if you want to create a new website.
Our approach
An ecommerce website adapted to your target audience
Preliminary consultation
We can only build a good ecommerce website if we know exactly what you want from it. In a preliminary consultation, we find out what you want to achieve with your new ecommerce website.
- Where is your target audience?
- What products do you want to sell?
- How big is your product catalog?
- What image do you want to convey?
Analysis
Now that we have gathered the necessary information, we proceed to an in-depth analysis of your sector.
- Who are your main online competitors?
- Which features can improve the conversion on your ecommerce website?
- What advantages do you have over your competitors?
- How do you prefer to address your target audience?
Design
During the design phase, we take into account your company look and feel and the image you want to project with your new ecommerce website. Functionality, user experience and design are the three main ingredients of a good ecommerce website.
- What elements help you achieve your online goals?
- Are all these elements present and clear enough for your target audience?
- Does the design of the ecommerce website match your corporate identity?
- Can the visitors of your ecommerce website reach their goal without problems?
Live!
Your new ecommerce website is ready to go live. To familiarize you with the operation of your new ecommerce website, we organize an information session - online or in the comfort of your office. We also install Google Analytics, a convenient service from Google where you can see a lot of statistics about your ecommerce website. Your online store is hosted by a renowned Belgian hosting company.
You can rely on the fact that your website respects the Google guidelines. We make sure that all elements of a successful SEO or PPC campaign are present.
We plan regular updates. This is the only way we can guarantee that your new ecommerce website is secure and will remain so.
Affordable
A new online store does not have to be expensive
Designing a professional online store doesn't have to be expensive. When you choose a web design agency like Applic Group, you are assured of an efficient and affordable online store. Our clients praise us for our years of experience and expertise. Applic Group is the ideal partner to build your new ecommerce website!
To ensure that your new online store is both efficient and affordable, we always stick to these 5 principles:
- Customized to your target audience
- Compatible with mobile devices
- Open source software
- Search engine optimization
- Measuring is knowing
Applic Group is an Antwerp-based web design agency with extensive expertise in web design and user experience.
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Would you like to build a new online store?
You are not (or no longer) satisfied with your online store? Your website doesn't have the right look? Your online store does not generate enough revenue?
If you recognize yourself in any of the statements above, it's probably time to have a new online store created. Contact us for a non-binding consultation. Together we will examine the possibilities of your new website.