E-commerce website development Professional web design

Why you shouldn’t ignore E-commerce

E-commerceE-commerce is on the rise. 2018 was the absolute best year for Belgian E-commerce websites: Belgian shoppers spent a total of 10.67 billion euros online. That’s an increase of half a billion compared to 2017.

The frequency of online purchases also increased. In 2017, Belgian shoppers on average made 10.3 online purchases. In 2018, this average increased to 11.6.

Sectors that profited the most were “Toys” (+38%), “Health & Beauty” (+35%) and “Fashion” (+18%).

Mobile purchases follow the same trend. One in three Belgians used their smartphone to make at least one online purchase.

For most companies, their e-commerce website has become an essential part of their online marketing strategy. Don’t miss out on your online potential. Trust in an agency with in-depth expertise in web design and user experience. Applic Group is your best choice for e-commerce website design and website development.

E-commerce tracking

Your E-commerce site offers built-in analysis tools. Unfortunately, they are often insufficient. Setting up Google Analytics E-Commerce Tracking allows you to attribute sales to Google Analytics metrics like sessions, bounce rate, channels, landing pages, etc.

E-commerce per session
Yearly evolution of revenue

E-Commerce Tracking offers invaluable insights. You can use these insights to estimate the impact of landing pages and marketing campaigns. Without E-Commerce Tracking, you will not be able to know which efforts actually lead to sales. E-Commerce Tracking requires a working Google Analytics installation on your website. Most e-commerce website platforms offer plugins to integrate E-Commerce Tracking.

By attributing revenue to a channel, you can compare costs and revenue for your online marketing campaigns.

  • Organic traffic
  • Paid traffic
  • Social Media
  • Direct traffic
  • Email traffic
  • Referral traffic
E-commerce per channel
Revenue per channel

When building an E-Commerce website, our preference goes out to WordPress and the WooCommerce plugin. WooCommerce offers a wide range of possibilities for E-Commerce Tracking. WooCommerce E-Commerce Tracking provides actionable insights on your visitors’ behavior, as well as metrics on your products’ and services’ performance.

Google Shopping

As you’ve probably noticed, Google tends to show images, prices and links to relevant E-commerce sites when someone searches for a product or service. These so-called Google Shopping ads are shown at the top of the page, above Organic results and regular Ads. Next to Google’s Shopping section, they can appear in standard Google Search or even in Youtube’s search results.

Google shopping feed
Google Shopping feed example

It shouldn’t come as a surprise. Google Shopping provides a bunch of interesting opportunities for Ecommerce shopkeepers.

Remarketing

Remarketing is an essential tool to re-engage previous website visitors and increase sales. Always keep in mind that a good remarketing strategy is an important asset to your online business, while a bad remarketing strategy will mostly just irritate people.

A well-known example of remarketing perceived as annoying is Zalando. You’ve probably had this happen before: the same pair of shoes keeps haunting you after shopping online. It’s frustrating to see the same remarketing ads ten times a day. Avoid annoying your visitors by limiting the maximum amount of impressions for your ads. A few simple tests can provide you with insights into the limits of your Ad impressions.

Increased conversion through remarketing

Most remarketing campaigns are set up to increase conversion rates and therefore sales. “Card abandonment” remarketing ads are a well-known tactic to increase sales. Remarketing can also be used to put a spotlight on your brand, event or promo.

A visitor added a product to their cart, but before finalizing the purchase, he left the website. Targetting this particular visitor with an ad or email containing a personal message like “only 2 left” or “20% off” could persuade them to return and finalize their purchase.

Reactivation of existing customers

Remarketing is a very useful tool to reactive existing customers.

Imagine: you’re an online shopkeeper selling printers and ink. Your average customer takes around 3 months to deplete their ink cartridge. You can remind your customers of the fact that their cartridge will be depleted soon preferably with a personalized message, you’ll increase the likelihood of them re-visiting your shop to buy a new ink cartridge.

Does Google even know your website exists? Which keywords does your website rank for? Does your website comply with the technical requirements to rank in Google?

Our free and in-depth SEO check offers actionable insights and tips. Leave your web address and receive a completely free SEO analysis.



    Most popular CMS

    A CMS – Content Management System – is a web application that allows you to edit the content of your website without the need for technical knowledge. A CMS allows you to easily add or edit texts, pictures, videos and so on.

    The three most popular CMS’s are WordPress, Drupal and Joomla. WordPress is the most used CMS by far.

    Most used CMS - 2019
    Most popular CMS – 2019

    In 2010, about 75% of all websites lacked a CMS. Nowadays, that number has decreased to about 45%. A CMS has become essential to keep your website looking fresh and offer relevant content to your visitors.

    WordPress has always been the most popular CMS. In 2010, 13% of websites worldwide used WordPress. Nowadays, WordPress has evolved into the most popular CMS. A whopping 33% of all websites worldwide are using WordPress as a Content Management System.

    Drupal and Joomla’s popularity has stagnated over the years. Both of these CMS’s are used by approximately 2% or 3% of websites worldwide.

    Why choose WordPress?

    WordPress saw the light in 2003. In the beginning, it was mostly used to set up blogs, but over the years it evolved into a full-fledged CMS. WordPress can be used to build even the most complex websites. WordPress’s basic features can easily be expanded upon with loads of plugins.

    Applic Group is a firm believer in the power of WordPress. These 4 reasons will undoubtedly convince you too!

    • Usability – Intuitiveness is WordPress’ main asset. Without technical knowledge, you’ll be able to add or edit pages, texts, images and video clips.
    • Always up-to-date – The WordPress core is updated several times a year. These updates are essential for security purposes and to minimize server loads.
    • Flexible – WordPress allows for extra functionalities to be installed through the use of plugins. This allows you to only add the functionalities you actually need.
    • Community – WordPress is “Open-source” software supported by a huge community. Documentation on WordPress and its plugins is everywhere. Without much effort, you’ll be able to find a load of (video) tutorials.

    Some critics say WordPress doesn’t meet the requirements of larger brands.
    Nonsense, of course!
    These well-known companies and brands prove otherwise:

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