Common SEO mistakes

Avoid making these 5 common SEO mistakes that negatively impact your online visibility.

SEO is no rocket science, but there are multiple factors to be taken into account when drafting your SEO-strategy. Factors that are prone to mistakes. But they are usually pretty easy to fix with a few adjustments. Check out our list with 5 of the most commonly made SEO mistakes to make sure you’re not throwing away any opportunities.

On-page SEO Mistakes

Keyword Density

The balance between too many and not enough keywords in your text is a delicate, but important one. Especially if you know that using too many keywords, aka keyword stuffing, is a Black Hat SEO technique. Getting caught using any Black Hat SEO techniques could have serious and irreversible consequences for your online visibility. Try to find the perfect keyword density for optimal online visibility, without resorting to keyword stuffing.

Meta Tags

Meta tags, the title tag and meta description, are significant SEO factors. On the one hand, they tell search engines what information can be found on your webpage, on the other hand, they serve to attract more visitors. But what exactly are these meta tags? When your webpage pops up in the search results, you will be shown a title and short description. Those are the meta tags. Both give a short overview of the information on your page. Important here is to write a strong title tag and meta description that contain the most important keywords from your page, and clearly summarise its content.

Off-page SEO Mistakes

SEO Mistakes that Influence Crawling

Googlebot, Google’s web crawler, regularly searches the internet for new websites, webpages, images, you name it. This is crawling. Each time you publish something new to your website, you should make sure Googlebot visits it and soon as possible. “How?” you ask. There are a few SEO mistakes that influence crawlability, how easy it is for Googlebot to crawl your website. Some examples of those mistakes are no: or an unclear sitemap, and an incorrect HTTP status code.

SEO Mistakes that Influence Indexing

Not only crawlability, but also indexability influences the overall online visibility of your website. After Googlebot crawls your website, it will be indexed. That means that Google will save the information found on your website in the Google Index, a substantial data base. As soon as your page has been indexed, it will be visible in the Google search results. Want that to happen sooner rather than later? There are a few things you can do to speed up indexing. First of all, sort out your page speed and canonical tags. Once those are all in order, submit your new page for indexing to Google Search Console.

Ignoring Link Building

Link building is becoming more important by the day. Devoting no, or not enough attention to links is a clear SEO mistake. Both incoming and outgoing links directly influence the visibility, and authority of your website. Try to include links to authoritative, high-quality websites in your texts to support your content. Building incoming links is a slow process. A sudden increase in incoming links can be seen as trying to fool the Google algorithm, and could earn you sanctions. Check out our blogpost for more information on how to manage link building.

Avoid these 5 common SEO mistakes

Are you unsure of how to start fixing these SEO mistakes? Not to worry, just call on an SEO expert. After being active in the online marketing and SEO industries for over 12 years, we’ve gathered enough hands-on experience to know what does and does not work in SEO. You can count on our team of experts to fix your SEO mistakes, and grow your online visibility.

Need help fixing your commonly make SEO mistakes? Get in touch!