If it comes down to online search, Google claims a market share of over 90% in Belgium. Therefor Google Ads – in contrast to Yahoo or Bing Ads – offer the most opportunities by far. If we look at mobile usage only, the market share grows even larger 98%. Google Ads offers advertising opportunities on different channels: Search, Mobile Search, Display, Shopping and Video.
Top position in Google
A while ago Google changed the SERP’s layout (Search Engine Results Page) to provide a more prominent position to Google Ads. Nowadays, most searches show ads on the top 4 positions. Additionally, other SERP features were added pushing organic results even further below the fold.
Advertising has become a necessity if you want your website to appear at the top of Google’s search results.
Mobile search advertising
Reach your customers, wherever they are
Since June 2017, website visits on mobile devices have surpassed those on desktop. Therefore, an optimized advertising plan for mobile users is more important than ever before. Google Ads offers the possibility to use “call-only ads” and call extensions. Users can call your company straight from the search results. A very useful feature for emergency services like plumbers, locksmiths, etc.
Commercials are everywhere. Banners on busses or trams, billboards in the streets. Plenty of options, but often very expensive. Furthermore, calculating actual revenue from such offline marketing campaigns is a difficult task. Did you know online billboarding is a thing too? They even reach your target audience on relevant websites at a fraction of the price.
Display advertising is the perfect medium for branding campaigns or promoting an event or open house.
Your online storefront
Your products appearing in Google’s search results? Google Shopping provides the solution! Especially E-commerce websites can really benefit from Google Shopping. Whenever a user searches for your product or a relevant search term in Google, the search results will have your product all the way at the top of the page.
Your video advertisement on the largest content platform worldwide
Video advertising allows you to show your commercial during Youtube’s most popular videos relevant to your business. You’ll be able to choose the context in which your message will be shown. Your commercial can be shown on any device. Other targeting options are a bit more robust, but reaching the right people won’t be hard when you have a decent knowledge of your target audience.