Use an email platform
If you start sending newsletters randomly with your personal email address, you will soon be considered as junk mail. Therefore, always use a professional platform for sending newsletters. MailChimp is one of the best-known platforms and offers many advantages and useful analysis tools that allow you to estimate the effectiveness of your campaigns.
Give your campaigns a clear name
This way you can easily compare the success of different campaigns later on. Provide a link to Google Analytics, for example, for additional information.
Personalize your emails
Address the recipient of your e-mail with a personal message. Think about your target audience and make sure you have an attractive title and content for your message. This will increase the chances that the recipient will act.
Activate your readers
Make sure the intent of your email is clear to the recipient. Provide attractive buttons with a clear action. “Get 10% off our new collection” will appeal to your readers more than a standard “Click here” message.
Don’t overdo it
Both the frequency and the number of actions in your newsletter can have a negative impact. Use the analysis tools available to determine the format and frequency that appeal most to your target audience.
Make sure your reader can find you
By adding extensive contact information, you give your reader the possibility to reach you in different ways. In addition to a phone number and a website URL, links to your various social media channels can be very effective.
Respect the privacy of your reader
As stipulated by the European GDPR legislation, you must offer your reader the possibility to unsubscribe from your mailing. Always include an unsubscribe button at the bottom of the email. If you use a mailing program like MailChimp, this button will be added automatically.
Today, almost half of your readers will view your email on a mobile device. Make sure your newsletter looks good on any device.
To make sure everything is readable, always send the email to yourself or a colleague. Also check that all the links in your email are working properly.