Some common content issues:
The right keywords
When determining the right keywords, we distinguish 2 types; ‘short key’ keywords and ‘long key’ keyw. ‘Short key’ Short key keywords are search terms that consist of a single word (e.g. SEO). Because this type of search terms is by far the most used, they also offer the most opportunities. Unfortunately, the competition for these keywords is usually enormous.
For that reason, it is important to look for search terms that are more specific to your website. Long key keywords are search terms that consist of 2 or more words. (e.g. SEO optimization website) Although these types of keyword phrases are less used, they lean closer to the subject of your website making it – usually – easier to become visible for these words.
Some useful tools:
On page optimization
Now that you know which keywords can provide the most opportunities, start incorporating these keywords into your pages. We list the most important tags for SEO:
Title tag: This text can be found in the top bar of your browser. Most CMS systems have a separate field to fill in this value.
Meta description: This text is displayed in the Google search results. The influence on your effective position is minimal. Use it mainly to convince your potential visitors to click on your link.
URL: With most CMS systems, this value is easy to set. Always make sure that your main search term appears in the URL.
Header tags: Thanks to header tags (h1, 2, 3, …) you can divide your content into clearly understandable sections. Header tags are similar to titles in a text.
Text: Of course, effective text should also reflect what your important keywords are. Incorporate the keywords naturally into your text for optimal results.