Email Marketing Succesful newsletter campaigns

What is email marketing?

email marketing - mailchimpEmail marketing is the perfect tool to reach your customers on a direct and personal level. In general, the term email marketing is used for each and every mail sent out to one of your prospects or customers. Well known examples of email marketing are:

  • Email marketing can be used to improve your customer relationship
  • Boosting sales by sending out product emails.
  • Acquiring new customers through prospecting emails
  • Set up an email campaign to re-engage existing customers
  • Place your advertisements in emails sent by other companies.

Email marketing advantages

Email marketing offers several interesting advantages:

  • Email marketing is a lot cheaper compared to direct mailing or printed media
  • Instant impact. Reach your customers the moment you send out the email
  • Push” your message to your customers
  • Measurable results. Most email marketing platforms offer complete insights and detailed statistics about your email campaign.
Mailchimp metrics
Reach, Open & Click Rate Applic Group Newsletter

Disadvantages of Email marketing

spam email
Because most inboxes get flooded with spam email, recipients will have a harder time distinguishing thrustworty email from spam email.

Because of the huge amount of spam and phishing mails circulating the internet, a decent spam filter is a must. Unfortunately, these spam filters can be too harsh in their assessment, blocking your bonafide emails and newsletters along with spam and phishing mails.

Count on Applic Group, Antwerp based email marketing expert, for successful email marketing and newsletter campaigns.

Improve your online visibility

Email marketing solutions

  • Copywriting
  • Copywriting & remarketing
  • Detailed information
 

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